W&W ASSOCIATES, INC
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Woven Labels and Branding; A Perfect Fit!

5/11/2023

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As a business owner, branding your products is essential to stand out in a crowded market. One way to do this is by using woven labels on your products. Woven labels are a great branding tool because they are durable, customizable, and can be sewn onto almost any product.

Woven labels come in many different designs, colors, and sizes, so you can choose the perfect label to match your product. You can also add your company's name, logo, or any other information you want to include on the label. This makes it easy for customers to identify your brand and remember it.

One of the best things about woven labels is that they are long-lasting. They won't fade, peel, or wear off over time, so your branding message will remain visible for as long as your product lasts. This is especially important if you sell products that are frequently washed or exposed to the elements.

Another benefit of woven labels is that they can be sewn onto almost any product. This means that you can use them on clothing, bags, hats, and even furniture. This versatility makes it easy to brand all of your products consistently, which is important for building brand recognition and customer loyalty.

n conclusion, woven labels are an excellent branding tool for any business. They are durable, customizable, and versatile, making them the perfect way to add your branding message to your products. So, if you're looking for a way to stand out in a crowded market, consider using woven labels on your products.
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Are Heat Transfer Labels Right for Your Product........ Yes They Can Be!!!!

4/10/2023

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Heat transfer labels are popular for clothing and industrial textiles thanks to their durability and versatility. These labels are typically made from a thin, flexible material that can withstand high temperatures and be applied to various fabrics and surfaces. In this blog post, we'll take a closer look at the benefits of heat transfer labels and their multiple applications in the world of textiles.

One of the main advantages of heat transfer labels is their durability. Unlike traditional woven or printed labels, heat transfer labels are designed to withstand harsh environments and extreme temperatures. They can be applied to materials such as nylon, polyester, and other synthetic fabrics, as well as leather, rubber, and other industrial textiles. This makes them an ideal choice for various applications, from athletic wear to workwear.
Another benefit of heat transfer labels is their versatility. They can be customized with various designs, including logos, graphics, and text, and can be made in any size or shape. This makes them an ideal choice for branding and labeling, as they can be used to add a professional touch to products of all kinds.

In addition to their durability and versatility, heat transfer labels are also very easy to apply. They can be applied using a heat press, which uses heat and pressure to transfer the label onto the fabric or surface. This process is quick and efficient and can be done in large quantities, making it an ideal choice for manufacturers and textile producers.
There is a wide range of applications for heat transfer labels, from clothing and athletic wear to industrial textiles and safety equipment. For example, heat transfer labels are commonly used on high-visibility clothing and safety equipment, such as vests, helmets, and gloves. They can also be used on workwear, such as coveralls and uniforms, to add branding and identification.

In the world of fashion and apparel, heat transfer labels are a popular choice for adding branding and care instructions to clothing and accessories. They can be used on everything from t-shirts and sweatshirts to hats and bags and can be customized to match the brand's aesthetic and design.
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Overall, heat transfer labels are a versatile and durable choice for labeling and branding a wide range of textiles and surfaces. Their ease of application, customization options, and durability make them an ideal choice for manufacturers and producers in a variety of industries, from fashion to industrial textiles

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We are Growing to Better Serve Our Clients!

9/21/2022

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​This past Spring, we added a new outside sales rep to our team; Robin Pollack worked in the label and tag industry for more than ten years, helping clients brand their products. She will work with new and existing clients on label design, production, and application. We are excited to have her on the team and the experience she brings to our organization. 

​At W&W, we continue to provide the best quality in labeling products as well as the highest level of service from our sales and support team. W&W Associates is constantly looking for highly qualified individuals to help our team and company continue to grow. We are excited to have Robin on the team and the experience she brings.

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2021...... Has to better than 2020!!!!

1/13/2021

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2020 is over, and good riddance!  This past year we learned a great deal through the struggle of the COVID-19 pandemic and what we needed to change.  We saw issues, and we changed them; we saw failures, and learned from them; we saw successes, and we replicated them. 
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The button below is for a great Forbes article on preparing your teams for a successful 2021.  It's our wish that 2021 will a wonderfully successful year for your business!  
Business Tips for For the New YEar
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Vegas in 2021- Shot show

9/24/2020

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​Please join us at the one event that brings the industry’s most innovative technology, products, manufacturers, education, and regulatory leadership together to create one comprehensive and fully loaded experience — the SHOT Show®.
The 2021 SHOT Show has loads in store to keep your business going strong: 
•  Source Products from Around the Globe — With over 2,000 exhibitors, the SHOT Show is the single best resource for store owners and range operators who want to stay competitive and successful.    This is your opportunity to meet with vendors, negotiate orders and enhance your inventory for the next selling season. 
•  Unparalleled Face Time — Whether it is on the exhibit floor or after hours, the SHOT Show is a great opportunity to meet with manufacturers. Learn more about their twostep distribution                        methods and discover what content and training they can offer your customers.
•  The Best Minds in Hunting and Shooting Sports — No matter what your retail operation — brick and mortar,  local sporting goods, large chain, specialized, online or anyone in the distribution chain —    the SHOT Show is your  opportunity to share challenges and learn new ways to improve your day‐to‐day operations.  That is why we have made the commitment to be there and think you should, too!      
Join us in Las Vegas, January 19–22, 2021. W&W Associates will be showing our new InLay Patches that will custom made patches with low minimums, environmentally friendly, and in a variety of materials in booth 51313. Our experts will be on‐hand to answer all your questions, so stop by or schedule an appointment. Contact Nicole Marek- [email protected].  As an exhibitor, I encourage you to attend this event — even if you are just curious to see what is new in the market and what the latest issues and trends are.  See you in Las Vegas!  
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Customers....The   only Friends You  have   in business!

7/31/2020

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British Prime Minister Winston Churchill stated, “There is nothing wrong with change….if it is in the right direction.”  In this current condition, it can seem moving in the right direction is unclear and unknown, with so many challenges we face during this global pandemic.  Businesses have met so many problems over the last several months from total shutdown, laying off workers, pay cuts, loss of revenue, and complete business closures.  What have we learned from these difficult times?  Jack Welch, former CEO of GE, stated it best; “Change before you have to.”

One of the lessons, as an organization, we implemented right away was to look at new opportunities for new products, services, and with our customers.  We looked at how our customers were shifting from the production of items they had been producing for years to new PPE items.  We looked at what we could do to support them with labeling and promoting these new products with new or stock labels.  We developed more robust relationships with our customers by working with and providing resources based on the pivot many were making.  Partnerships rely on trust and commitment; these trials that our customers have faced for the last several months have encouraged growth and developed our ability to be a reliable partner. 

Flexibility has been critical to successfully navigating this new challenging business world.  Some of our customers came to us as the viral pandemic began that slowed economic growth and affected everyday lives with concerns about paying invoices.  Our customers saw products returned, canceled purchase orders, and full-scale manufacturing shutdowns; they did not see the healthy cash flow to be able to continue paying mounting invoices becoming due.  As calls and emails came in asking for additional time to pay invoices, we had to make a decision; maintain the status quo and say no, or be flexible and work with our customers.  We choose to consider the long-term relationship that we strive for with each customer, working with each one on a specific plan to help them in their time of need.  The outcome, our customers fulfilled their commitments to the financial arrangement established with them.  We now have stronger business relationships because we worked together to support one another. 
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Elenor Roosevelt, an advocate for social and equality change, stated, “In business, courtesy and efficiency have a symbolic relationship.”  Flexibility and working with our customer’s needs allowed a greater understanding of how we can be more than just a transactional partner but an essential resource to our customers.  We are grateful for all of our customers, but more importantly, we love being a part of their journey.

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Surviving in challenging Times

6/25/2020

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PictureBeautiful Purple Petunias
​As I came into the office today, I notice our petunia flowers by our front door.  They were blooming and beautiful; these flowers produce a fragrance that was delicate and sweet.  I had to stop and take in these beautiful flowers for just a moment and the elegant design they made in our planter.  I wondered for a moment what can I learn as a business owner from these flowers.  Here a few things I reflected on:
  1. Bloom where you are planted.  – Many times we, as business owners, are looking at how we can grow or what is the new idea that I need to execute on.  We forget to improve what we are good at already.  These flowers can only grow how big our planter is, but they find a way to grow outside of the plant and extend beyond the edge.  We need to look to expand our core business outside the edge of our exsist framework.  We need to see the opportunities within the core, sometimes that means we need to take a deeper diver to know where the opportunities are.
  2. Control what we can.  – I know that if I water the flowers daily, cover them when it freezes at night in the spring or fall, and give them good fertilized soil, the flowers will bloom.  I cannot control the weather with sun or rain or the temperature, but I can follow the simple processes I know to keep flowers healthy and blooming.  The same is with our business; follow the necessary procedures we know work in making whatever we do that has produced success.  It has been a challenging few months, with business slowing or completely shut down.  We had to choose to be positive and pivot our businesses to survive or be negative and watch as our business reach a point of no return.  Leadership is making the difficult decisions and holding the team accountable while our teammates are watching our every move; it's easy to buy the office lunch we things are going well!
  3. In a challenging environment, we can find success.  – Our planter is outside our front door in the parking lot; hot asphalt, car exhaust, blazing sun, and the occasional bump from loading cart bumping into the planter.  These are the not most ideal conditions for petunias to grow in; these flowers would much prefer a planter in a garden or near a front door of a home with a beautiful sunny front porch.  We all dream our businesses would take off and run all the time smoothly.  I know with my flowers at home, I look at them and say to myself they have this beautiful environment not as harsh as the office, I can water them tomorrow.  The flowers begin to wilt and die because I fail to give them what they need.  I get complacent because I see the flowers in a more comfortable and ideal area; I fail to recognize they need the same attention as the flowers in the harsher environment by the office front door.  The same is with our business; we have to follow the successful processes in both the good and challenging times.  I am not saying we do look for opportunities to improve, but rather, don't change your mindset to coasting because business is good.  Continue the critical thinking and disciplined in your actions that made your business successful when you first started!
  4. Sometimes just simple things like seeing beautiful flowers can help you understand the opportunity in your business and help you remember why you work so hard in and on your business!  ​

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Pivoting  during the Covid- 19 pandemic

6/17/2020

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Many of our customers have experienced many difficult challenges during this COVID-19 pandemic.  This virus has affected every aspect of our lives from our schools closing, online graduations, cancellations of trade shows to our businesses shutting down, or working from home.
As businesses, we have had to change how we meet our customers' needs.  One area we have been able to help old and new customers with branding products with our stock Made in the USA labels.  We have seen our customers pivot their business to manufacturing PPE, and we have been able to help them brand their products with these labels. 
Here at W&W Associates, we are proud to help our customers pivot with new products that help protect our families, healthcare workers, and those that a vulnerable to this virus.  

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January 01st, 2020

1/1/2020

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    W&W Associates

    Partnering with you to brand your products for your customers.  

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Location

704 Telser Road
Lake Zurich, IL  60047
Hours:  Monday -  Friday 8 AM  to 5 PM
Phone:  847-719-1760

What Our Clients Are Saying

"They are a great company to work with. They can make what ever you give to them, and offer ways to help you come to the price you want. Excellent customer service and quick to respond. Have used them for years and will continue to do so."       -Gary

"The quality of the labels is always good, the customer service at W & W is always outstanding!"     -Vicki

"The products have been consistent in quality and appearance and have gotten exactly what I asked for. Would highly recommend W&W!"    - Jeff

"The labels came out perfect!!  We are so happy with the merchandise.  Thank you for really being on top of everything to insure our order, your professional service was
very much appreciated.  I am sure you will be hearing from us again with our next replacement order." - Sheri


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  • Home
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